Ten Benefits of publishing Digital Magazines
Wiki Article
Are you still uncertain about whether you should go digital or not? Aren't there enough evidence to convince you? In spite of it we are all going digital. Nowadays, it's impossible to imagine one day without some kind of connectivity to the internet. In all areas such as travel, health, leisure or working, everyone is relying on our smartphones.
As with any other business and industry, publishing isn't any different. Conscient the fact that digitization is not a trend it is evident that it is evident that an growing number of publishers are switching exclusively towards digital or including digital content in their business strategies.
To help you comprehend where the digital sector is heading Here are a few facts:
Global Digital 2019 study says that worldwide, the number of mobile users is 5.11 billion mobile users that are unique that is up 100 million from the year before.
Based on a study carried out by Mequoda as 60 percent of US magazine readers would rather read digital magazines over other options.
It is evident from the statistics that are above, customers have been spending more and more of their time on their smartphones and are incredibly engaged in digital publications. In order to help you decide here are some amazing benefits of digital magazines:
1. Access to content with ease
The main reason for why digital magazines are favored is the fact that we spend most on the internet. No matter the moment of the day and our reading habits rely on the use of a lot of information online. Online publications allow it to be easy for readers to store our most-loved articles, to share them, create a community and even discuss them online.
2. Instant Access
Reading and buying digital magazines is an easy and quick process. While sitting at the ease of home, anyone can immediately buy the digital magazine of the magazine they want. It can be downloaded and read at any time, from anywhere whether on the road, during lunch breaks or waiting in the cafe. Instead of having to manage a stack of books, you can have information instantly in his hands.
3. Convenient, portable and easy to use
The digital magazines can be carried around and may be accessed at reader's needs. Digital magazines mean that users can keep multiple issues at once instead of carrying several printed magazines.
4. Global Presence
When it is published the digital magazine is available worldwide. Authors can connect with the world at large to share their stories and ideas. The geographical boundaries are no longer an obstacle.
Additionally, readers can effortlessly share digital magazines with their family and friends and increase the number of readers for the publication.
5. Interactivity
As they are far more dynamic than traditional editions Digital magazines offer an enhanced user experience. Alongside adding captivating audio, images, and videos, magazines can attract readers by showing captivating 360-degree views and pop-ups, websites, and others that are interactive.
Authors can further increase the user's engagement by enabling two-way communication through push notifications as well as feedback form.
6. Cost-Efficient
In comparison to similar processes used for magazine printing, the production and distribution of digital magazines is more economical. There aren't any additional costs for printing, binding or the delivery. Yes, you read it right, there are no losses that result from un-sold copies.
7. Analytics
Digital analytics aid authors in gaining a deep knowledge of user behavior and usage data. It is easy to determine who is visiting the pages, reading the articles as well as liking or disliking the content and even sharing the content on social networks. This level of analytics isn't feasible for printed magazines. Digital analytics help editors get a deeper understanding of their audience.
8. Sustainability
With an indefinite life-span an online publication stays exactly the same after decades of use. The printed magazines, however get worse with every increasing year. There are also the chance of the printed material becoming lighter, paper quality degrading and other similar issues.
9. Monetization
Authors are able to sell a variety of well-placed ads or promote their own products or services. They are not just able to utilize digital technology to make interactive ads but they also have the ability to better reach their target audience, resulting in higher conversion rates and more sales.
10. Easy to update
Editing the text of a printed magazine is more than an absolute nightmare. Once the magazine is printed and scanned, it is impossible to alter any aspect. In that situation the only option is to print a new edition. Editing digital magazines, it is, however, extremely simple. A writer can edit the text, while keeping the layout and the number of pages exactly the same. So, a current magazine is just a matter of few changes.
In the end digital magazines are an entirely different approach and are revolutionizing publishing paradigms. From interactivity to ease of use They are constantly up-to-date and provide value for money. A majority of magazines have already embraced this digital revolution in order to stay ahead of the trend. What is the time to wait? Make your goals a priority today and change the odds in your favour by using the best strategies to publish an online magazine.