5 tips on for your magazine marketing strategy
Wiki Article
Online magazines are now an integral component of the publishing industry and their expansion is apparent nowadays. The reason for this is technological advancement as well as the rising readership on smartphones, and more specifically the epidemic situation that has changed the way people read. But even under such positive circumstances, publishers need a magazine marketing strategy.
The aim is to keep providing content in a way that is appealing to readers and to earn money even in challenging times.regardless whether you're publishing digital magazines separately or as an addition to a print magazine if you're looking to integrate it into the successful strategy to monetize you must include magazine marketing efforts. A great content offering is only the first step.
The article you read will discover magazine marketing ideas and useful tips for promoting your online magazine to gain an the highest number of subscribers, readers, and issues that are sold.
Online magazines - does it make a difference?
As i write this article we are all caught up in the pandemic crisis that has affected the entire world. Perhaps, many of you are considering whether this is the best time to begin, go on or even invest in a magazine online. Certain companies that specialize in digital publishing have launched a specific service, a magazine maker app that helps magazines that have been affected by the covid-19.
The current situation has had a major impact on the publishing. Print distribution, and consequently the profits it generates are declining while the cost remains the same. Advertisers are losing faith in traditional magazines. In the same way, consumers are trapped at home, shopping for products on the internet. They also require access to news and information more than ever before.
Digital publishing isn't replacing printing, but it is a method to assure people that they will always have accessibility to data. Publishers, opening up to the new distribution channels could be a source of new readers, and a new avenue for earning.
Digital magazine advertising is the first step that should be taken.
Steps for your digital magazine marketing strategy?
1. Offer people free content to show the worth
I'm not talking about the distribution of magazines for free however, rather separating the paid content and free content. The aim of sharing articles for free or portions of issues is to draw readers to the brand, and also attracting readers, it is one of the best step in your digital magazine marketing strategy. This is a way to show people what you have to offer and helps them get understand the magazine, you and the high quality of your publication. This is the only way people will be enticed to buy more and be prepared to spend the money.
What content are you able to distribute at no cost?
The old magazine issues. Digital publishing offers an advantage over printing. Libraries online contain lots of material that was released many years ago, whereas purchasing older print publications in traditional kiosks is virtually impossible.
Articles published a long time back. In a nutshell, publish content that is evergreen and it will not go away in significance. The content can be updated frequently to entice readers to return and repeatedly.
Previews or magazine samples. This is the most effective way to inform people about the contents before they decide to purchase. There's no one who wants to buy an ox on a stick. This strategy is employed in magasinet norske hjem, a norwegian interior magazine that is available on their website as well as in their mobile application.
Issues that have covers but have not yet been published. They must be designed an approach that will attract attention, regardless of size, generating downloads and clicks, and in turn, drive sales. Digital covers are likely to be viral too. Personally, i like the new yorker's digital covers, most of which are... Gifs.
What is the best way to distribute free content compare to the paywall strategy for monetization?
If you're looking to make money through paywall, but not resign from providing free content select the model known as "the gentle" as well as "metered". It's based upon offering the users a certain number of access-free articles. In order for more details, a subscription is required. Subscription. This is the most well-known method within the united states - 63% of media outlets have implemented it. The paywall is currently employed for the new york times.
2. Create multiple distribution methods to ensure content is accessible
Digital magazine readers could be part of the larger community around your brand and you and are either subscribers to your newsletter, social media users and friends, listeners to podcasts bloggers, readers of your blog, supporters of your appearances in public and print issue buyers. This is why it's crucial to make sure you share all the previously mentioned free parts of content across different locations.
Where can you distribute free content to increase the reach of your magazine?
Linkedin. It is an ideal platform for authors and publishers to boost their readership for their publications. A deliberate and consistent building of a brand name on linkedin will bring about an increase in curiosity in the magazine that you publish or a book that you wrote.
Additional social media platforms are: facebook, twitter, instagram. They allow users to post content with ease. It is possible to publish articles, teasers, texts fragments cover and updates, among others. Be sure to include in the article an address for your blog, your website, or the kiosk on your digital device. This will direct people to your sources. See at how essentials magazine australia does it on facebook.
Your website or blog. It should contain information on how to purchase your magazine. Design a large "subscribe" link on your site to allow users to quickly take action. If you're publishing digital and print publications simultaneously put them side-by-side on your subscription form. It is also possible to take inspiration from seth godin who sells hundreds and thousands of his own books using the diversification of distribution of content strategy.
Newsletter. Create a simple and non-invasive, non-aggressive pop-up to the bottom of your website to inform visitors about receiving an unrestricted bonus or announcing an email newsletter that includes free articles and tips (in the exchange of an email address). In one word, you must create the content that is relevant to your site's customers. Take inspiration from the diverse guardian newsletters. They are experts at preparing special offers that are tailored to the specific requirements of their customers. To make and distribute bulletins , you can make use of an application called mailchimp.
3. Advertise every digital magazine issue prior to the publication
When film makers release their new film they release a film trailer. The aim is simple - invite people to visit the cinema, purchase tickets and then watch the film.
My suggestion for you is to think like the film producer.
Esquire at one point, esquire produced trailers that can be found on youtube. It doesn't have to be an actual video. Make some interesting proposals prior to the release of your magazine issue to encourage readers to purchase your magazine. It could include one or more of these:
Fragments of the most valuable content that hasn't been released yet, and that could ignite discussions in the social media posts,
Images or videos that show behind-the-scenes from an interview non-published or additional information,
A discount offer for users of social media (in exchange for sharing content or a post) or newsletter subscribers (in exchange for registering).
If your magazine is ready to launch you can send out a push notification via an app for mobile devices or via email with information on how to access it. Also, remind people of your publication via social media platforms. In all of these instances make sure to include links that redirect to the online kiosk that allows your customers to purchase the magazine.
4. Utilize the power of magazines printed in print
If you are planning to release digital issues concurrently with a print magazine, you should make sure that the two publications complement one another. Print magazines can be a fantastic marketing channel for educating customers about digital editions.
Utilize qr codes in conjunction with printed versions in your publication. They're a great way to connect readers from offline directly to the online edition. Include the code in the print version of your publication, or on any other marketing materials. These codes can be used to direct the reader to your kiosk for online editions or rich media to expand the content of the printed edition.
Print and digital editions can be sold together and offer a discounted price to those who buy both. Imagine how thrilling it would be for buyers to get an electronic edition at the cost of printing one. Who wouldn't want two-for-one discounts?
Bring back old issues in digital form. It is also possible to use pay-to-read platforms to make available your old magazines that are not available in print. The main benefit of these platforms is the option of reading older issues using search features within an archive online.
5. Answer your digital audience's needs
Staying current with the latest analytics is crucial at each stage of publishing magazines.
Analyzing data is the key to boosting your marketing efforts. The more you know about your target audience more easily for you to retain them and connect with new ones. Find out what kind of content your readers are most likely to read and what content is the most frequently shared, and which social networks are your customers most engaged on.
Utilize this information to adapt content to the reader's interests and devise more effective marketing strategies.
With the help to analyze, you are able to answer these questions:
Which of your posts and actions are most popular with your followers?
How do they find your content? And what distribution channel should you invest in?
What kind of topics or content create the highest sales of subscriptions?
What was the method by which visitors who eventually became subscribers to your site, arrive at your site?
By answering these questions, you'll be able to modify your magazine's marketing strategy to boost the conversion rate. This is where google analytics is invaluable.
Digital magazine promotion is a game to play
It doesn't matter if we talk about a blog or a magazine, or an ebook each of them requires promotions to be widely read. Content alone regardless of how good it may be, isn't enough to attract more readers or increase sales. You must help the readers a bit.
Much has been said about the importance of promoting digital magazines. The suggestions above aren't comprehensive marketing strategies, but they're directions, pieces of advice and ideas. If you are actively incorporating them into your marketing strategy will increase the chances to make your publication more prominent and sought-after and you'll be able to determine what activities you need to continue for the greatest outcomes.
There's nothing else i have to say other than to wish you the best of luck in the promotion of your magazine.